Misguided SEO Myths That Are Still Widely Applied

Search Engine Optimization (SEO) is one of the most powerful methods of increasing a website's ranking in search engines. Not only a matter of ranking, SEO is also able to bring traffic to the website organically. With these results, many site owners, especially brands and entrepreneurs who have products to sell, are competing to optimize their websites with many SEO techniques. 

There is a lot of advice and info shared by SEO specialists on the internet about how SEO should be done. But not all of these suggestions are actually useful and have an impact on site rankings. Some of them are even mere myths.

Some SEO myths actually do not have a negative impact in the website optimization stage. It's just that, if we are too fixated on these myths, the time used to optimize the website will be wasted. 

Therefore, it is important to know which optimization techniques really make a big impact on website rankings. In this article, we will discuss 10 SEO myths that are still widely applied but do not have a significant effect.

The more keywords, the better.

There are some SEO experts who say that the more targeted keywords are used in a content, then Google will easily find and rank the content. 

If applied in the early days of Google introducing algorithms to rank websites in search engines, maybe this technique will have a considerable impact.

Although keywords are a factor in how a website's ranking is arranged in search engine pages, the number of keywords in one content is not a factor that determines whether the content can appear in the top rankings on search engine pages. Currently, Google's algorithm places more emphasis on the user experience when they visit a website. Therefore, it is recommended not to use or repeat keywords excessively in the content. 

Make the reading experience of the audience visiting the website the best possible. Thus Google will judge our website deserves a higher ranking.

META Keyword is mandatory to be installed

Actually there is nothing wrong with the statement above. META keywords help Googlebot identify what keywords we use on web pages. However, if you install META keywords on the website, we are indirectly opening an SEO kitchen for competitors. This is because the HTML META keyword script will be easy to see when competitors inspect our website pages using the tools available in the browser. So, competitors will easily develop strategies to beat the website rankings that we manage.

Domain names with the same keywords rank better.

In some ways, this statement is true. The same domain name with the keywords used, will indeed easily increase website rankings. But of course it would be strange if the website's domain name had to be similar to the keywords used. Not only strange, domain names that are similar to keywords will also decrease brand credibility. Because customers will be confused when looking for the name of the brand and product they want in the search engine.

SEM helps permanently increase website rankings

Just like the previous statement, SEM can indeed help increase website rankings. Only SEM does not directly have an impact on the SEO technique being implemented. When we run an SEM campaign, the website will appear immediately when the keywords we are targeting are searched for by someone in a search engine. Of course this will make it easier for people to remember and associate our website with the keywords they are looking for.

In addition, SEM also helps increase traffic and assess a person's experience when visiting a website. However, the effects provided by SEM are temporary and will only last as long as the SEM campaign is running. Once the SEM campaign ends, the impact on the SEO that we run ends as well.

Too many backlinks will have a negative effect on website rankings.

This statement can be said to be a myth depending on which side we look at it. Since updating the Penguin algorithm in 2012, Google has provided guidelines on how to use backlinks on websites. 

The Penguin Algorithm was launched by Google at that time to warn website owners to provide quality backlinks on their websites. Because at that time, many website owners planted backlinks in excess, which made user convenience less. There are even some backlinks planted in an article that are spam and even lead to scamming.

However, as long as the backlinks that we plant on the content are still relevant, no matter how much the backlinks will not make the site's ranking decrease. This is because the Google algorithm also reads the behavior of users when they click on the backlink. If the backlink is of quality, of course Google will judge the website well.

SEO is quite heavy at the beginning because it was a lot of work to be done, however, greatly easing on the trip because the website will easily be in front with just a little touch

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