20 Interesting Facts about Visual Content You Must Know

The digital era makes more and more content scattered in cyberspace. This makes people (whose attention is limited) automatically become more picky in determining which content they should consume.

Therefore, marketers must be more careful in developing content strategies for their marketing activities, so that they remain relevant and can attract the attention and interest of the targeted audience. One way is to highlight the visual aspect of the content.

The function of visualization on the content itself is actually not only to decorate or sweeten the appearance of the content being displayed. Visualization is also useful for strengthening the message we convey, and has the opportunity to provoke audience engagement with the content.

Now, there are many forms or ways to visualize content to attract audience interest to their mobile devices, not only photos, but also illustrations, memes, comics, infographics, to videos. In the future, this variety of visual content formats is predicted to continue to grow and is increasingly considered as one of the most effective strategies for marketing content.

Below are some of the findings and results of studies that show that visual content has a major influence on marketing activities, especially content marketing:

General form of visual content

  1. Articles with images in them have a chance to get 94% more views.
  2. 51% of B2B marketers say they prioritize creating visual assets as part of their marketing strategy.
  3. 32% of marketers say that visual images are the most popular form of content for marketing their business.
  4. 41.5% of marketers say that original graphics are valuable content.
  5. Consumers can receive and follow visual instructions 323% better than in written form.
  6. A tweet that includes an image can get 18% more clicks, 150% more retweets, and 89% favorites, than a tweet that doesn't include an image.
  7. A post that includes an image in it has a 650% higher engagement rate than a post that contains only text.
  8. Three days after an audience hears an piece of information, chances are they can only remember 10% of the information. But if the same information is displayed through relevant images, the audience is able to remember 65% of the information.
  9. Marketers can get 37% higher engagement on Facebook when sharing visual content, compared to non-visuals.

Video content

  1. In 2019, 80% of the content on the internet is predicted to be in the form of videos.
  2. 85% of the audience is more interested in buying a product after they see the video of the product.
  3. 62% of B2B marketers say that video content is an effective content marketing tactic.
  4. 43% of B2C marketers say that video is the most effective type of content to achieve business goals.
  5. A survey from Hubspot in 2018 stated that 54% of consumers would like to see more video content from the brands or businesses they support.
  6. By including the word "video" in the email title can increase the CTR (click-through rate) by 65%.
  7. More than 500 million Facebook users watch videos on Facebook every day.
  8. 85% of videos on Facebook are watched without sound.
  9. 92% of videos on Facebook are served as Facebook native videos.

Infographics Content

  1. Infographics can increase 12% of website traffic.
  2. Infographics are 3 times more shared by the audience than other forms of content.

So if you are a marketer then as much as possible complete all your marketing tools and prioritize attractive graphic content. The proverb about first sight is so tempting and then it's up to you it's very relevant in the world of marketing. Long writing and content that does not contain it is not interesting. Colorful flowers attract more beetles

Post a Comment

Previous Post Next Post

Contact Form