Are you worried that your content will decrease in reach and have worse engagement than 2020? 80% of social media marketers say their main strategy is to increase engagement across all channels.
This post contains tips and tricks to help you master organic reach in 2021.
Paid social media traffic is essential to many businesses and brands, but organic traffic is free, fosters loyalty, and builds community.
Since you spend so much time creating content, you want as much free reach as possible.
Because free is like a strong root going in, not as fast as paid but more durable
What is a social media algorithm?
Social media algorithms are automated calculations that decide which social media posts make it to the top of your feed and which don't. Overall, the top factor in most social media algorithms in 2021 will be the number of interactions content receives (especially over a short period of time) and how much you're likely to engage with that content in general.
Like YouTube, some social media algorithms also take into account how much you engage with that type of content. Let's dive into this 2021 social media algorithm!
Facebook has 2.5 billion monthly active users, this social media platform is top in terms of users. However, the social media giant is taking a lot of hotballs away from businesses because of how difficult it is to get organic reach with a business page (versus a typical user profile).
Let's see how business related content can make it into a user's organic social media feed without using a business page to post content.
Posts from a user's friends in a group appear far more frequently in the newsfeed than ever before.
You can build friendships and followers to discuss business, right from your personal account.
How does the facebook algorithm work?
Here are some factors that determine the facebook algorithm:
- Highly prioritize content from people you interact with (people whose posts you comment on and like, or whom you message)
- Prioritizing content from friends and family members over business
- Prioritizing the number of reactions and reaction variations
- Prioritizing the number and length of comments
- Featuring the latest content from your top friends and really interesting content from friends you rarely engage with personally
Facebook updates for 2021
The most significant updates for 2021:
- Facebook prioritizes posts in Groups and Events. Their redesign emphasizes this even more, as they are “two of the biggest reasons people visit Facebook every day.”
- Hashtags: Facebook has implemented a list of recommended tags for you when creating posts.
- Not everyone can use this new feature yet, as it's still in beta, but it can be a great way to reach more people on Facebook.
Tips for winning on Facebook in 2021
Here are some ways to win on Facebook in 2021 (besides running paid ads).
- If possible, use your profile as a business owner
- Set the post to 'public' to gain traction with followers.
- Ask questions to inspire engagement.
- Post content that encourages meaningful, lengthy comments (not just “Great photos”).
- Take advantage of Facebook videos (not necessarily live!).
Brand content on Instagram gets a 1.6% engagement rate. Let's see how business owners take advantage of Instagram.
How does the Instagram algorithm work?
The Instagram algorithm has the following characteristics:
- Prioritize posts with the highest number of likes
- Prioritize recent posts (created within minutes of user login)
- Prioritize posts from profiles that are usually used by users
- Prioritize posts from hashtags that users follow
- Sometimes showing well-engaged posts from a profile and using hashtags that users don't follow
- Believed to treat brand content and consumer content equally
Instagram updates for 2021
In 2021, more and more users are viewing content by profiles they don't follow (not in the Discover tab but in their main feed). To increase your chances of that happening, focus on getting engagement from your followers.
Instagram has announced on what basis they decide whether or not to recommend your content. The most important points are:
- Posts with clickbait or engagement feeds are not recommended
- Contests or prizes are not recommended
- Functionalized content from other sources without added value is not recommended
- Instagram has listed Reel, their own version of TikTok.
Tips for winning on Instagram in 2021
How can you master one of the most challenging social media algorithms in 2021? Let's see:
- Engage with followers' content for the first hour after you post something.
- During the first three hours after you post something, respond immediately to every comment.
- Write meaningful captions.
- Ask questions in your text to better engage with your audience.
- There is no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
- Leverage Instagram Stories to get more organic reach with your audience without affecting the cohesive style of your feed.
- Stay consistent! Instagram's algorithm will bring you down if you post randomly. You should post once a day, once every day, or twice a week (whatever you can manage).
89% of B2B marketers use LinkedIn?
So, How does LinkedIn's algorithm work?
What are LinkedIn's algorithms
- Prioritize content from users you've interacted with before and who post consistently
- Prioritize content from users who get a lot of engagement, even if you're less likely to like or comment on their posts
- Prefer long comments over high reaction volume
- Not prioritizing content from business pages
- Prefer original content such as text posts, images with captions, and videos with captions
LinkedIn Updates for 2021
While LinkedIn videos are still important in 2021, they are not what they were when they first allowed users to upload videos. Then, the algorithm clearly prioritizes any videos at the top of the feed. Now, videos need to get good engagement in order to get prioritized, but they may still have little impact on static content. Years change and now
In 2021, LinkedIn will continue the trend they started in 2019, namely not prioritizing content from mega influencers and giving users the opportunity to view content from people who are not well-known on the internet in their network.
LinkedIn's other big update for 2021 is that they now factor "wait time" into their algorithm. If your audience spends a lot of time digesting your content, chances are more people will see it.
Tips for winning on LinkedIn in 2021
So, Here's what you can do to get more views and engagement from LinkedIn:
- Take advantage of business owner and employee profiles, not just business pages.
- Post different types of content: images, text, and videos. See what has the most significant proportion of impact on business.
- Stay consistent! This algorithm will definitely degrade your content if you post randomly. Once a week seems to be the place to go for most people, but if you want to really up your game, start posting once a day. Building your track record is very important.
- Don't be afraid to post an external link once in a while. Simply post this about 20% of the time.
- Make sure to create content that sparks conversation, not stiff, robotic conversations. Posts that actually work within LinkedIn's algorithms garner longer, higher-quality comments, not just things like “good!” or “amazing!”.
The top group of active followers is Millennial women, so mastering the Pinterest algorithm will be well worth your time if women are your target market.
There are also other active communities on Pinterest, especially B2B marketers.
In the B2B marketing space, Pinterest is a great way to share infographics and drive traffic back to original blog posts with embedded infographics.
Social media algorithm 2020: example of an infographic that appeals to B2B marketers
Pinterest is very popular among bloggers, who use the site to get organic traffic in the thousands or even hundreds of thousands every month.
How does the Pinterest algorithm work?
The Pinterest algorithm has the following characteristics as to what appears in your main feed:
- Prioritize new and fresh Pins
- Prioritize the Pins with the most engagement (repins and comments)
- Deprioritize the pins someone reposted to too many boards
- Unprioritize pins from groups with hundreds or thousands of contributors
- It's important to note that the Pinterest newsfeed isn't the only place where users see content. SEO is very important to Pinterest because many users discover new content by searching for their interests in the search bar.
Pinterest updates for 2021
Pinterest will continue the trend they set in 2018, 2019, and 2020 of downgrading spammed Pins in their algorithms. Pinners need to be careful when pining the same thing across dozens of group boards, and group boards with too many contributors no longer have the distribution reach they used to have. Pinterest's algorithm is also improving in its ability to check Pins for visual quality and check that Pins are only pinned to relevant boards.
For Pinterest, it's quality over quantity. So you have to pin less but on newer, higher quality content.
Tips for winning on Pinterest in 2021
- Embed high quality images (image length doesn't really matter as much as it used to be).
- Pin only to relevant boards.
- Incorporate relevant SEO key phrases in your Pins.
- Use a Pinterest scheduling tool like Tailwind to keep your feed fresh.
- Pin a maximum of 50 content a day, but it's best to stick to between 15 and 25 (and no more than ten boards per pin)
There are 330 million monthly active users and 152 million daily active users, you can't ignore Twitter completely. Twitter is still important in the B2B space. This number has increased from year to year.
If you're not sure if it's worth your time, spend some time there – look at competitors, other companies, and popular hashtags – to see if your target audience is active on Twitter.
How does the Twitter algorithm work?
Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.
- Prioritize the latest content (last 24 hours) with the highest number of engagements from the users you follow
- Prioritize recently posted content (within minutes)
- Prioritizing content with retweets and comments over likes
- Twitter updates for 2021
- Twitter released the ability to switch between its algorithm of top tweets and recent tweets. It's only for iOS. It is thought that they may also launch this to the desktop.
Twitter will continue to prioritize high-engagement tweets and recent tweets, so volume and frequency remain important on the platform.
There are some tweets with higher engagement rates when if:
- Tweets contain up to two hashtags and 100 characters
- Tweet with image link
- You specifically asked your followers to retweet
Tips for winning on Twitter in 2021
- Tweet 2 to 8 times a day for best results.
- Utilize all 280 characters only in certain posts (when sharing something informative).
- Ask questions to get involved.
- Create a Twitter poll once a month.
- Respond promptly to all comments within the first 2-3 hours of posting a tweet. This is very important
Youtube
Even though YouTube is still underutilized in the B2B space, it is still an important platform. YouTube's algorithms are notoriously complex, and there are several ways to display user content.
One of the most common is that after you watch something, you are shown a video related to that topic or by the same content creator.
How does the YouTube algorithm work?
YouTube is complicated. And that's one of the 2021 social media algorithms that remains complicated too. Youtube has the following features:
- Recommend video content related to what you watched before.
- Recommend video content from the same creators you've watched.
- Recommend viral videos (get mass engagement and watch time in no time), even if they're not relevant to you.
- Allows you to switch to your subscriptions and display videos from your subscriptions in reverse chronological order.
Like Pinterest, YouTube also has algorithms, which means that SEO optimization of your YouTube content is very important. In Youtube there are description fields, hashtags, and many other things that can be optimized
YouTube updates for 2021
YouTube's algorithms will continue to take into account the likelihood of users engaging with your channel and the type of content you post. In 2021, your relationship with your customers will be far more important than the number of your customers. Make sure subscribers understand your channel's theme and know what to expect from you.
Tips for winning on YouTube in 2021
- One to two minutes into your video, ask viewers to “hit the like or comment” button if they enjoyed the video, so you increase engagement.
- SEO optimizes all your YouTube videos.
- Post consistently so that your content is at the top of your subscriptions feed.
- Write meaningful comments on videos in your special group (without asking people to view your channel).
- Use other marketing channels to get views and engagement on your videos in the first few hours after posting. Use other social media channels and your email newsletter.
- Make the first few seconds and first few minutes of your video very engaging and to the point. Don't ramble, or you'll have a high bounce rate and low watch time.
Okay, that's all for this article, I hope it's useful. and happy activity