Are you worried that your content will decrease in reach and have worse engagement than 2020? 80% of social media marketers say their main strategy is to increase engagement across all channels.
This post contains tips and tricks to help you master organic reach in 2021.
Paid social media traffic is essential to many businesses and brands, but organic traffic is free, fosters loyalty, and builds community.
Since you spend so much time creating content, you want as much free reach as possible.
Because free is like a strong root going in, not as fast as paid but more durable
What is a social media algorithm?
Social media algorithms are automated calculations that decide which social media posts make it to the top of your feed and which don't. Overall, the top factor in most social media algorithms in 2021 will be the number of interactions content receives (especially over a short period of time) and how much you're likely to engage with that content in general.
Like YouTube, some social media algorithms also take into account how much you engage with that type of content. Let's dive into this 2021 social media algorithm!
Facebook has 2.5 billion monthly active users, this social media platform is top in terms of users. However, the social media giant is taking a lot of hotballs away from businesses because of how difficult it is to get organic reach with a business page (versus a typical user profile).
Let's see how business related content can make it into a user's organic social media feed without using a business page to post content.
Posts from a user's friends in a group appear far more frequently in the newsfeed than ever before.
You can build friendships and followers to discuss business, right from your personal account.
How does the facebook algorithm work?
Here are some factors that determine the facebook algorithm:
- Highly prioritize content from people you interact with (people whose posts you comment on and like, or whom you message)
- Prioritizing content from friends and family members over business
- Prioritizing the number of reactions and reaction variations
- Prioritizing the number and length of comments
- Featuring the latest content from your top friends and really interesting content from friends you rarely engage with personally
Facebook updates for 2021
The most significant updates for 2021:
- Facebook prioritizes posts in Groups and Events. Their redesign emphasizes this even more, as they are “two of the biggest reasons people visit Facebook every day.”
- Hashtags: Facebook has implemented a list of recommended tags for you when creating posts.
- Not everyone can use this new feature yet, as it's still in beta, but it can be a great way to reach more people on Facebook.
Tips for winning on Facebook in 2021
Here are some ways to win on Facebook in 2021 (besides running paid ads).
- If possible, use your profile as a business owner
- Set the post to 'public' to gain traction with followers.
- Ask questions to inspire engagement.
- Post content that encourages meaningful, lengthy comments (not just “Great photos”).
- Take advantage of Facebook videos (not necessarily live!).
- Prioritize posts with the highest number of likes
- Prioritize recent posts (created within minutes of user login)
- Prioritize posts from profiles that are usually used by users
- Prioritize posts from hashtags that users follow
- Sometimes showing well-engaged posts from a profile and using hashtags that users don't follow
- Believed to treat brand content and consumer content equally
- Posts with clickbait or engagement feeds are not recommended
- Contests or prizes are not recommended
- Functionalized content from other sources without added value is not recommended
- Instagram has listed Reel, their own version of TikTok.
- Engage with followers' content for the first hour after you post something.
- During the first three hours after you post something, respond immediately to every comment.
- Write meaningful captions.
- Ask questions in your text to better engage with your audience.
- There is no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
- Leverage Instagram Stories to get more organic reach with your audience without affecting the cohesive style of your feed.
- Stay consistent! Instagram's algorithm will bring you down if you post randomly. You should post once a day, once every day, or twice a week (whatever you can manage).
- Prioritize content from users you've interacted with before and who post consistently
- Prioritize content from users who get a lot of engagement, even if you're less likely to like or comment on their posts
- Prefer long comments over high reaction volume
- Not prioritizing content from business pages
- Prefer original content such as text posts, images with captions, and videos with captions
- Take advantage of business owner and employee profiles, not just business pages.
- Post different types of content: images, text, and videos. See what has the most significant proportion of impact on business.
- Stay consistent! This algorithm will definitely degrade your content if you post randomly. Once a week seems to be the place to go for most people, but if you want to really up your game, start posting once a day. Building your track record is very important.
- Don't be afraid to post an external link once in a while. Simply post this about 20% of the time.
- Make sure to create content that sparks conversation, not stiff, robotic conversations. Posts that actually work within LinkedIn's algorithms garner longer, higher-quality comments, not just things like “good!” or “amazing!”.
- Prioritize new and fresh Pins
- Prioritize the Pins with the most engagement (repins and comments)
- Deprioritize the pins someone reposted to too many boards
- Unprioritize pins from groups with hundreds or thousands of contributors
- It's important to note that the Pinterest newsfeed isn't the only place where users see content. SEO is very important to Pinterest because many users discover new content by searching for their interests in the search bar.
- Embed high quality images (image length doesn't really matter as much as it used to be).
- Pin only to relevant boards.
- Incorporate relevant SEO key phrases in your Pins.
- Use a Pinterest scheduling tool like Tailwind to keep your feed fresh.
- Pin a maximum of 50 content a day, but it's best to stick to between 15 and 25 (and no more than ten boards per pin)
- Prioritize the latest content (last 24 hours) with the highest number of engagements from the users you follow
- Prioritize recently posted content (within minutes)
- Prioritizing content with retweets and comments over likes
- Twitter updates for 2021
- Twitter released the ability to switch between its algorithm of top tweets and recent tweets. It's only for iOS. It is thought that they may also launch this to the desktop.
- Tweets contain up to two hashtags and 100 characters
- Tweet with image link
- You specifically asked your followers to retweet
- Tweet 2 to 8 times a day for best results.
- Utilize all 280 characters only in certain posts (when sharing something informative).
- Ask questions to get involved.
- Create a Twitter poll once a month.
- Respond promptly to all comments within the first 2-3 hours of posting a tweet. This is very important
Youtube
- Recommend video content related to what you watched before.
- Recommend video content from the same creators you've watched.
- Recommend viral videos (get mass engagement and watch time in no time), even if they're not relevant to you.
- Allows you to switch to your subscriptions and display videos from your subscriptions in reverse chronological order.
- One to two minutes into your video, ask viewers to “hit the like or comment” button if they enjoyed the video, so you increase engagement.
- SEO optimizes all your YouTube videos.
- Post consistently so that your content is at the top of your subscriptions feed.
- Write meaningful comments on videos in your special group (without asking people to view your channel).
- Use other marketing channels to get views and engagement on your videos in the first few hours after posting. Use other social media channels and your email newsletter.
- Make the first few seconds and first few minutes of your video very engaging and to the point. Don't ramble, or you'll have a high bounce rate and low watch time.