Powerful Ways to Optimize Your Instagram Profile & Posts To Increase your Brand

One of the important things in the world of personal or corporate marketing that is often forgotten is not maximizing the features of their marketing tools on social media.

In this article, we will discuss how to optimize Instagram for your business or personal.

Instagram has recently made a lot of changes. In addition to new features to combat Snapchat, they have also removed access to the platform for many third-party apps. This step makes it difficult for businesses to grow their following, so a step that can be taken is to optimize existing ones. Here are some ways to optimize your account

1. Post at the right time

Do you just post your Instagram posts all the time? Don't pass, you could lose a lot of likes and follows. While there are many articles that are completed at the best time to post, this is something that is truly special to you and your audience. You can use your insights to see when your audience is online, For example, crowds go online in the early morning hours, or during work breaks, or on holidays. Well then you can schedule your posts around their activity.

2. Include relevant hashtags

This will give you more eyeballs from people searching and using the find section of Instagram. Do your research and find 5-10 hashtags relevant to your post. which you can place in the comments section below your photo. Modify and monitor which one works best for your brand. Remember, posts with at least one hashtag receive 12.6% more engagement, so don't skip this step. Hashtags are important. For example, if you post about food then the relevant hastags is food, culinary and not fashion

It is also possible to follow hashtags on Instagram. By following the top hashtags you've researched, you'll be able to see which types of content are frequently featured in that hashtag's feed/story. This can help you fine-tune your content to get more exposure with hashtags.

Can't find the right hashtags? Here are four tips to help you find it.

4 simple tips to help you find the right hashtags

  • Look for the hashtags your competitors are using.
  • Use hashtags that influential people in your business use.
  • Consider related hashtags – those used by other users in combination with the ones you use.
  • Use Instagram's search function to browse.

3. Always add location tag

Again, if you want people to be able to find your photos when they search on Instagram, adding a location is very important. People will then see your photo in the area where you tagged them, opening you up to a new audience interested in the location tag.

4. Leverage stories to pay more attention to your brand

Instagram Stories was released in August 2016, since then, the platform has added live features, multiple filters, location tagging, and gif merging. When it comes to brand marketing, Instagram stories is a great place to, you guessed it, tell a story.

5. Change your profile to “business profile”

Switching your Instagram profile from a personal account to a business account will unlock some powerful features for you/your brand to take advantage of.

First, you will receive a call-to-action button that allows customers to easily contact your business.

Second, you'll get access to analytics – which is by far the most valuable. Analytics will tell you where your followers are coming from, what time they are online, and what types of content are performing best. Ultimately, these numbers allow you to be literate as you continue to create content, ultimately giving your audience more of what they want. This will greatly save your advertising budget if you play IG ads.

Third, as a business profile, you get access to ads within Instagram; so if you want to do paid promo, it's easy and accessible. You can do this by going to Settings–> Switch to Business Profile–> Select the Facebook page you want to link to.

If you follow the three steps above, you will technically be optimizing your post for success. However, this is only one part of growing your following.

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