Branding and Business Marketing using Color Psychology

For example, the colors used by Mesothelioma Law Firm tend to be brown or black. they don't use bright colors

In branding and marketing is the most interesting thing to talk about as a business strategy. Color psychology theory is interesting to discuss. Although this theory has controversy. There are those who agree but there are those who are indifferent and indifferent. 

What is the background behind this phenomenon? So that there is a misunderstanding in society. let's discuss

Misconceptions About Color Psychology

According to research published by the US National Library of Medicine National Institutes of Health, we know that it is possible that color does have an impact on our attitudes due to complex experiences, personal preferences, education, cultural differences, and other contexts.

So, if someone says purple or yellow can evoke a certain kind of emotion and make the market like your business brand, this is arguably as uncertain as a palm forecast or a horoscope.

But don't be against this theory right away. Why? Because you still have a lot to learn and consider. A concrete answer is not a guarantee of whether a theory can be applied or not.

Indeed, the science that studies human psychology is abstract enough to be broken down into more detailed variables. The key is to find the most practical way to make your decision to use color in branding or marketing your business.

Benefits of Color Psychology for Business

According to a digital business expert Neil Patel, many business people with top brands are constantly improving their knowledge related to this color psychology. Why is that? This is because color can indeed have an impact on increasing your sales or sales.

Before you delve further into the psychology of color, you need to know that this theory doesn't mean you manipulate your customers or customers into buying what they don't really need.

On the other hand, by choosing the right color, you can get more advantages compared to your business competitors. Have you ever got a simple question. What color do you like?

The application of this theory can also provide an opportunity for you to convey your message effectively and meet the needs of your audience/market. Actually the most important thing is that you can improve your business branding.

Practically speaking, color classifications related to branding and marketing can be divided into infographics that have been designed by TheLogoCompany website below! Let's see

Red is a very strong color. You may come off as bold and perhaps ambitious if you choose this color.

If you choose to use yellow or a yellow background, your customers will get a warm branding impression. If you are in a business that requires strong community support, you can use this color in your brand. For example, in coloring your merchandise for customers.

Green color
This color is very close to the impression that it continues to grow / develop. In addition, green can also give the impression of calm and peace to the recipient of the visual message.

Blue is usually used by big brands in the technology or chemical business. Of course this is not without reason. Blue color gives the impression of being strong and trustworthy. We also use blue in our branding to show that we are a secure and reliable hosting provider.

Want to spur the imagination of your customers? Try using purple. In addition to spurring the imagination, this color can create a creative impression.

This is why, if you look at the infographic we shared above, it is brands that are involved in the entertainment sector who use it. Anything? Like one of the Syfy television stations or Barbie doll manufacturers.

Usually, green is used for non-profit organizations engaged in saving the environment, such as Greenpeace. Or, you can also use television/media channels such as Animal Planet abroad.

Enthusiasm and impression stand out is the impact of choosing this one color. If you want your product or service to catch people's attention, you can choose the color orange.

If the branding message you want to convey is something different and uplifting, you can use this color.

Coca Cola is a successful example of using the psychology of the color red in branding. Do you still remember the song in the advertisement that was aired in Indonesian media entitled “Open the New Spirit”? Coca Cola's message or tagline really fits its color psychology strategy.

Monochrome Color
Gray, black, or white are included in the monochrome color group. Technically, black and white is not including color. Black is the absence of color, while white itself is the result of a combination of all existing colors.

However, if you want to use it as a color choice, you can still give a certain impression regarding your branding. Professionalism, credibility and composure are the result. Automotive companies or technology, usually take advantage of this monochromatic color.

Choice of Color Tips for Branding

A brand sometimes has more than one characteristic so that it uses a combination of several colors in its brand. For this, you can use the following technique!

To date there have been two studies on color combinations related to this theory. Some measure aesthetic response, others look at consumer preferences.

However, from the two theories, it can be concluded that while most consumers prefer color patterns with similar colors, others prefer palettes with color accents that are very contrasting with each other.

Remember, your goal is to get your visual message across effectively. If your message is effective, you can drive conversions so that customers want to take further action, namely making transactions or buying your products or services. Or, for the sake of branding, maybe your goal is not to reach sales, just to be remembered by the public with the values ​​you have.

By reading our article on the psychology of color on this one, you can be more confident in using it as a branding and marketing strategy for your business. The right color is effective and easy to remember

In essence, you need to identify your own vision and mission, what message you want to convey and what kind of product/service you are selling. With colors the world becomes more cheerful

I wish you success

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