7 Psychological Tricks in Marketing to Increase Sales

If you are a sales person who understands marketing psychology. then you will understand how and why people think and act the way they do.

So before you embark on a technically inclined marketing strategy or tactic, it's helpful to first understand how people think. Why? Simply because understanding some of the key principles of psychology can turn your marketing/marketing from good to great. It will be very effective

In this article, we will learn psychological theories that you can use to optimize the marketing function in your business. First, let's identify what the clear definition is. Here is a brief definition of the term marketing psychology!

Marketing Psychology Tricks

Marketing psychology is an understanding of the motives that influence emotions and market actions in viewing a product or service offered by a business person.

Okay, no need to elaborate .. what are the marketing psychology tricks that can be applied to increase your sales!

1. Give a Label Hierarchy to Customers

Make your customers feel special. It can be a great retention tool, and you have the opportunity to turn customers into ambassadors for your product for free. It's also a great acquisition method, considering how many highly qualified new customers could come in because of word of mouth recommendations.

Then, how to implement a label hierarchy for your customers? Here's how!

Add labels within accounts/products that give them a higher level of status than others (perhaps after they have been customers for a certain period of time, or for those who have taken certain actions regarding your product or service)

Send them something tangible that they can use/use (exclusive-ebooks, merchandise and others exclusive)

Provide a digital badge that they can flaunt/put on their website to say that they are a certified member who achieved gold/ema, silver/silver status, etc.

2. Avoid Using Command Words

There are several approaches you can take to make your potential customers/customers aware of the free trial that you offer.

Most companies prefer to copy templates that people are familiar with such as “Subscribe and get a 60 day free trial

But there is an alternative sentence that is better than that is to use a more lenient approach such as "No payment for the first two months".

The goal is the same, but potentially different results. Which one sounds better to your ears that doesn't hold you back from trying? You can also use subtext to strengthen your CTA.

For example, “Cancel at any time” or “Full access to all premium features”. This example is a good type of subtext change/addition to use for A/B Testing testing.

3. Understand the Types of Buyers

Neuroeconomists define three types of buyers as “tightwads”, “spendthrifts”, and “average spenders”. Get to know them and learn the marketing tricks for each category of buyers by understanding the following details!


This type of tightwad shopper prefers to save money rather than spend it massively. They are the budget man and the planner.

The Tightwads hold back on spending their money as long as they can. And the reason they do this doesn't have to be because they lack/need the money. They do this sometimes because they want to save their money to buy rare items, for example.

They can also wait for the price of a target product to drop after the product hype has gradually subsided.

So they spend less and save more than the average person.

How to Sell to Tightwad

Selling to tightwad doesn't happen overnight, so be prepared to play a rather grueling game. In addition, if the quote doesn't fit their budget, they may never eat the marketing bait you provide. You need extra patience

Use emotionally charged words in your marketing content. It's best if you don't say, "You deserve this". Try saying something like, “Save more for the future by investing here, right now!”

Rely on number data, charts and graphs. Use it all as their emotional appeal to drive sales. The point is, be honest, straightforward, and precise. Obviously, they don't like small talk marketing.


This type of buyer is also actually not much. As you may have guessed, spendthrifts are the opposite of the first kind. Spendthrifts are immune to the usual regrets shoppers experience, they spend more and save less than most people.

This type of buyer follows the motto, that money is meant to be spent, and spending money need not be influenced by a controlling factor such as budget. Their buying actions are really driven by emotional triggers.

How to Sell to Spendthrifts

Spendthrifts are your easiest customers, as they usually don't need much convincing to make a purchase. But still, there are still tricks to attract purchases from them.

Use emotional advertising. It could be a video that includes lots of pictures (cute babies, kittens, and cute creatures that always delight the audience). Take advantage of the psychology of color marketing in a way that is attractive to them.

Average Spenders

The tightwads and spendthrifts we just described seem to sit on opposite sides of the money-spending spectrum. Meanwhile, average spenders are a bit difficult to explain. In essence, these average spenders are in the middle of the other two types of buyers.

Most average spenders buy things that they can still rationalize as a good investment, but also that are not a risk to their finances. They think shorter and more into feelings

So they still indulge in shopping but they do it for reasons that tend to be still rational, while still trying to save money and comply with some of the budgets they have made. Its spending is driven by emotion as well as by analytics.

How to Sell to Average Spenders

Average spenders represent your largest buyer base so the focus of your target market for your efforts is on this type of buyer.

So make a balance of emotional marketing strategy as well as data-driven. For example, you could include a lifetime guarantee, money back guarantee, or free shipping to soothe their fear of buyer regret they might experience later. This can encourage them to shop without worry.

4. Build Your Urgency the Smart Way

If you provide information, then don't let the information get cut off in the middle of the road. That's not good, use advanced information to keep in touch with you. Provide information, present problems and provide solutions to the presentation.

For example, you have an online business platform or sell products. You should also emphasize the unique features of your product and the solution to the problem only from your product

The point is not to build urgency with clichés. Try to be more specific and unique to make it outstanding.

5. Show Company Value

If you stand for something for example, a charity for people with Alzheimer's or children who need free schooling, then the market will be more likely to become your customers.

In fact, 64% of people from a survey conducted by Unbounce, stated that their purchasing decisions are more likely to be based on this one psychological factor. This trick is good and effective to increase your conversion rate.

6. Use the "Devil's Advocate" Bidding Technique

Research shows that people are more likely to buy when they have assumptions that your company has questioned.

What does it mean? In essence, you need to overcome the concerns of potential customers when carrying out sales by not sticking to a pile of boring theory/research.

Then with what? Try to provide the most relevant and actual case studies. This will be more attractive and more potential to sell.

Buyers are happy with what is simple, easy without trite

7. Surprise Customers with Unique Content

Surprise your customers with an unexpected dish so you can build brand loyalty better. In addition, chances are you can receive more thanks in the form of testimonials which will be an organic footprint of your achievements. Such as a sincere greeting on his birthday, flower parcels, cakes or as much as you can.

People who are potential customers of you will see it and consider using your services/buying your product because they trust your original user reviews more than advertising that costs too much to manufacture on radio or television. Direct interactions are stronger emotionally binding

Is it true? Yes, because the digital era has been around for quite a while, buyers rely on your value in the online world.

That's all for this article and check out other articles to get better knowledge.. Hopefully this article will be useful

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