13 Facebook advertising goals you need to know in 2021


When creating ads on Facebook, it is extremely important that you choose the most suitable Facebook ad objective!

Because Facebook will optimize your campaign for your intended purpose.

Facebook can determine who in your target audience is most likely to take the action you want…

If you tell Facebook that you want video views, they will show your ad to people who are more likely to watch your videos, people who have a habit of watching videos.

Tell facebook that you want leads and facebook will do it for you too.

Choosing an ad campaign objective is your way of 'telling' Facebook what you want.

The following article explains what you ask for with each Facebook ad campaign objective, and when to use it.

For now, there are 3 categories:

  • Awareness
  • Consideration
  • Conversion

Let's discuss them one by one

Awareness

1. Brand Awareness

The goal of a Brand Awareness campaign is to show your ad to people who are likely to remember it for a long time.

Facebook has calculated that the longer people spend with an ad, the more likely they are to remember it from seeing your ad often

The purpose of this campaign is great to keep your prospects alert.

2 Reach

Campaigns with the Reach objective are designed to show your ad to as many people as possible, within your advertising budget.

Because when you select most of your campaign objectives, Facebook will show your ad to the same people multiple times. With reach campaign objectives, you can avoid them and get as much attention as possible on your ads

Considerations

3 Traffic (Traffic)

Sometimes we get questions like this "how much does Facebook advertising cost and how much does it cost per click?" This is a very difficult question to answer because there are so many variables, but the goal of this campaign is to help you achieve the lowest possible cost per click.

The traffic destination will get you as many link clicks as possible, so it's great for sending traffic to your website. It is suitable for campaign purposes to promote blog posts.

If you want to generate leads or sales through your website, you're better off using the conversion objective – unless you're going to generate less than 50 conversions per week – in which case use the traffic objective.

4 Post Engagement Post Engagement

campaign goals are perfect for generating likes, comments and shares.

Implementation: Likes, comments, and shares provide social proof of advertising, which can significantly increase results. Your target audience will pay more attention to ads with a few hundred comments and shares. This is especially important if you are offering a high-value product or service.

It's also a great campaign objective to use when you're advertising to warm up an audience. To warm up an audience to build social proof first and then show ads to a cold audience.

5 Page Likes The

goal of the Page Likes campaign is to get as many page likes as possible.

Application:

This is self-explanatory J. But I will say that while everyone enjoys having a lot of page likes. they are not as expected. Most of your page likes will not see your organic posts. Facebook now has too many advertisers to put your posts in front of people for free.

6 Event Responses TheEvent Responses

objective of thecampaign will be to direct people to the events you create on Facebook.

Implementation: Most Facebook ads don't create as many events on Facebook as they used to, but if that's part of your strategy, then try this campaign objective.

7 App Installs TheApp Installs

objective of thecampaign is to direct people to the relevant download location.

Implementation: Use this campaign objective if you want to generate as many app installs as possible within your advertising budget. Running an app install campaign during the first few days after launch can help improve your app's ranking.

8 Video Views

Ads are optimized so that the target of the ad sees the video content that we have prepared. It's better to understand the technique of making videos before advertising, most users don't like videos that are too long in duration.

We recommend using this campaign objective when you're promoting video content without a specific call-to-action. If you want people to watch your video and immediately buy or become leads, you're better off using the conversion objective.

9 Lead Generation Lead Generation

ads are designed to collect information – name, email address, phone number, etc. From your prospects so you can follow up.

These ads are a bit more complicated than other types of ads. When clicked, it doesn't direct people to your website, instead your prospects will be presented with a contact form within Facebook.

The application: Lead generation ads can be great for service-based businesses. Facebook will often fill in the text fields on your contact form with your lead's information, which makes it very quick and easy for people to become leads. Be aware that you have to follow up with your prospects fairly quickly, otherwise they may forget that they have sent you their details.

10 Messages

Campaign objective These messages are designed to start a conversation between you and your prospects via Facebook Messenger

Implementation: There are currently two different ways to use this objective. The first uses Messenger as an ad placement. The second is starting a conversation through Facebook Messenger when your prospect clicks on your ad.

Starting a conversation through Messenger makes a lot of sense for service-based businesses or for ads promoting high-value goods. If your prospects need to make a significant financial commitment when purchasing your item, they want their questions answered first – Facebook Messenger is a great place to do that. You can also set up an automatic reply when a message comes in.

Conversions

11 Conversions

Conversions is a collective that describes several options: Lead, Add to Cart, View Content, Purchase, etc. What conversion is for you, depends on your business, but most people want leads and sales (buys).

Apps: To use the conversion campaign objective, you must have the Facebook Pixel installed on your website. And you also need to install the relevant event codes (leads, purchases, etc.).

If you're running a campaign designed to directly generate leads and sales, this is the campaign objective you should use.

Note: Facebook can only properly optimize your conversion goals if you generate at least 50 conversions per week. If you're not making that much, you'll have to use other goals, like traffic.

12 Catalog Sales The catalog

contains information for all the products you want to advertise on Facebook. This goal is primarily designed to help you dynamically serve targeted ads to people who have already shown an interest in your product.

In other words, if someone has seen a certain product of yours without buying, you can retarget them and advertise the product to them on Facebook.

Apps: You can connect existing Catalogs with other platforms, such as Shopify, to Facebook. This will make advertising your product on Facebook much easier.

13 Store Visits The

objective of the Store Visits campaign is designed to bridge the gap between online and offline marketing. Facebook has realized that many in-store sales begin with online interactions and here's their answer.

Implementation: If you want to drive people to your store, this is the campaign objective to use. This objective is especially useful if you have multiple locations because you can run dynamically so that campaigns are locally relevant for each store.

Yes..That was a brief discussion about the purpose of advertising on Facebook that you must determine before advertising. So, there are 13 ads on Facebook

Awareness

1 – Brand Awareness

2 –Reach

Considerable

3 – Traffic

4 – Post Engagement

5 – Page Likes

6 – Event Response

7 – App Installs

8 – Video Views

9 – Lead Generation

10 –Messages

Conversion

11 – Conversions

12 – Catalog Sales

13 – Store Visits

Hope this article was useful


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