10 short powerful tips for advertising on tik tok

One of the fastest growing social platforms is Tik Tok. especially for young people. As a social platform, initially many product owners did not see the relevance of the product to the action on tiktok, but the trend shifted and Tik Tok became a wet place for campaigning and marketing a product. And if you are one of them then,

Here are tips on marketing strategies in TikTok that you can follow to maximize marketing success, what is it 

  1. Post Frequently

  2. Follow Current TikTok Trends Use the Right

  3. Hashtags

  4. Set Hashtag Challenges

  5. Integrate Branded Content

  6. Use TikTok Ads

  7. Use TikTok Effects on Your Posts

  8. Incorporate TikTok Influencers in Your Campaigns

  9. Create Attractive Videos with Clear Descriptions

  10. Comment Regularly and Encourage Comments on Your Posts

Why Do They Want To Be Seen On TikTok?

Today's young generation is very cynical about traditional advertising. For the most part, they stopped watching television as the mainstream of information, listened to the radio less than their parents, and received more news through social media than through newspapers such as newspapers. They use online ad blockers, and “suffer” from banner blindness, making much more open online marketing a waste.

While their time to listen to TikTok, reaches an average of 52 minutes per day, and they pay attention to their favorite TikTok influencers. If one of these TikTok superstars recommends a brand, their followers will most likely take notice.

Many brands already have content strategies in place, often including influencer marketing. Therefore, it is difficult for them to add TikTok influencers to their marketing mix.

The basis of TikTok

Video, of course, is the heart of TikTok. Even if you intend to use influencers for most of your TikTok marketing, you should still open an account for your brand, and use it to create and share some videos. TikTok videos can be anything up to a minute long, so you can make short, sharp videos. This doesn't mean that you just need to transfer your 30-second television commercials to TikTok.

You can record your videos on the app live or externally, then upload them to TikTok. You can also upload music to add to your videos. TikTok gives you direct access to many music tracks and has a fully searchable database.

You can engage with people on TikTok with views, likes, comments and shares.

Special TikTok Marketing Tips

1. Post Frequently

TikTok is one of those social platforms that rewards frequent posting. The more videos you post to your TikTok account, the more likely your follower rate will be higher.

The more often you post, the easier it will be for people to find your account and decide to follow you.

2. Follow Current TikTok Trends Another

way you can use hashtags as part of your marketing strategy is to keep an eye on trending hashtags. You can then create and share videos related to these trending videos.

Remember that trends can move quickly. Keep an eye on TikTok trends regularly and be prepared to tweak your content to keep up with the trends.

If you share a version of a trending video type, don't just copy it from someone else's video. Find ways to make your videos unique.

3. Use the Right Hashtags

Like many other social media platforms, Tik Tok users rely on hashtags to catalog their videos and search for clips by subject. If users click the “Discover” magnifying glass at the bottom of the screen, they will see a list of videos sorted by trending hashtags.

Some of the benefits of a brand using the TikTok hashtag are:

  • To strengthen the reach of your content

  • To identify competitors

  • To gain more followers

While you should include relevant hashtags in your videos, you should probably avoid the most popular generic hashtags. Your videos are more likely to sink into a sea of ​​content. It's better if your video stands out in a slightly less popular category. As with all marketing, you want your videos to be seen by the people most relevant to your campaign, so don't focus on hashtags just because they're popular.

Also, keep in mind that this is not Instagram. Don't be tempted to use 21 hashtags on TikTok. Doing so will remove the effect of your video.

4. Set a Hashtag challenge

One type of Tik Tok advertising involves sponsoring hashtags. Hashtag challenges are very popular on Tik Tok. This is the best way for businesses to increase order and brand awareness. You set up a challenge for a user to share a video of themselves trying to do with your challenge.

A good hashtag challenge successfully drives conversation about your product offline and on other social sites. Even big companies, like McDonald's, have gotten involved – in their #big mac tiktok challenge, fans have to choose their preferred genre of Big Mac singing, then dance and record a video of Big Mac singing.

5. Integrate Branded Content

As with all social marketing programs, you need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your viewers. If you build an audience with this process, you will be able to incorporate several other promotional videos.

Tik Tok users usually ignore ads, so you should first build your credibility before publicly releasing promotional material. Many companies find the best way to avoid insulting these ads is to upload videos showing people using your product. For example, you could provide a series of tips on how to get value out of your product, or perhaps you could explain how to use some of the more obscure features (and indicate what benefits it will offer viewers).

6. Using TikTok Ads TikTok

now has a formal advertising system that makes it easy to advertise on the platform. They offer three types of ads:

  • In-feed native ads – these are the most similar to traditional ads on TikTok. You can add website links and Order Now buttons in ads. Those are skippable ads, and you can use them in a variety of ways.

  • Hashtag challenge ads – with this, the user is served a banner ad that takes the user to the featured challenge instructions and rules page. You can use it to target specific consumers.

  • Brand takeover ads – these use a mix of images, GIFs, and video clips that link to a landing page or Hashtag challenge

7. Using TikTok Effects in Your Posts

As you can imagine, with millions of videos being shared on TikTok, you need to do something different to stand out from the crowd. TikTok offers a variety of effects to help with this. You'll find it under the Effects tab, divided into Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal.

TikTok includes a green screen effect, which allows you to use an image of your choice to replace the background of a video, much like you see on television and in movies.

8. Incorporate TikTok Influencers in Your Campaign

It is no coincidence that certain people become influencers on the social platform. Usually, they build a reputation for the quality of the content they share. Therefore, most businesses pay off to build productive working relationships with people who influence their potential customers.

TikTok has spawned a new generation of influencers as well; a group of people who have far more influence with today's teens and teens than the more conventional movie or television stars. These are the kinds of people you want on your side when you run a TikTok marketing campaign.

9. Create Interesting Videos with Clear Descriptions

TikTok videos can be up to one minute long. You don't have long to get your message across. And whatever you do, don't just post flashy ads – even official TikTok ads have to provide value to your audience.

You want your video to be visually appealing, without looking like it was made by a professional agency (even if you've worked with an agency to help with your creativity).

While there are times when you'll use your description as a teaser, in most cases, you'll want to include a clear description of what your video has to offer viewers. If possible, say the words in a way that people feel compelled to comment.

Writing good descriptions is also important for SEO purposes. In essence, you want Tiktok to know what your videos are about when it indexes your clips and hopefully suggest them to an audience of your choice. Remember to include the most important keywords in your description, but they should make sense and not just a random collection of words.

You might consider changing the destination of the video you've created for YouTube, Snapchat, Instagram, or Facebook, but remember to make it compliant with TikTok's one-minute time limit. Make sure your video fits the demographic you're trying to target on TikTok.

10. Comment Regularly and Encourage Comments on Your Posts

Like most social networks, TikTok supports frequent user engagement. Comments are the best way to achieve this. Ideally, you will build a conversation with your prospect.

TikTok ranks comments based on the number of likes they receive, so make sure you think about your comments, make them meaningful. Also, take the time to view other people's videos and leave thoughtful comments.

Because Tik Tok is basically a social media account for communication

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