Definition, Types, Differences and Structure of Landing Pages

What is a landing page? How many types of landing pages are there? What is the difference between a landing page and a regular website homepage? What are the contents of the landing page? For those of you who are just starting to create landing pages, you can read the explanation about landing pages in the article below

Definition of landing page

In digital marketing, a landing page is a stand-alone web page, created specifically for a marketing or advertising campaign. This is where visitors “land” after they click on a link in an email, or an ad from Bing, YouTube, Google, Facebook, Twitter, Instagram or similar places on the web.

Landing pages are designed with one focus or purpose, namely a call to action or better known as Call To Action (abbreviated CTA). Unlike web pages, which usually serve multiple purposes and encourage exploration, l

It is this focus that makes landing pages the best option for increasing marketing campaign conversion rates and lowering the cost of getting leads or sales.

Here are landing page funnels that might match your marketing funnel:


As you can see, the landing page occurs after the lead at the top of the funnel clicks a link in an ad, in an email, or anywhere else on the web. This is where the conversion (such as a purchase, signup or signup) will take place.

Main Differences Landing Page and Website (Homepage)

What is the difference between a landing page and a website? Between the landing page and the website can be likened to an exhibition event. The website is an exhibition in general or as a whole, while the landing page is part of the exhibition but has a special place and of course what is exhibited is specific or clear.

Differences Landing Page and Website

So the conclusion that can be drawn is that the website is the entire existing page, while the landing page is part of the website but the landing page is a special page and the landing page only has one specific function. Below is a view of the homepage and landing page arranged side by side. See how the home page has many links and the landing page only has one? This is a very typical thing

The most prominent difference between the two is clearly visible from the image above. The home page has many links whereas the landing page has only one focus link. Having a single focused link on your landing page can help you increase conversions, as fewer tempting clicks will keep visitors away from the call to action. That's why expert marketers always use custom landing pages as their traffic destination.

Sure, the homepage looks amazing. You can showcase your brand, allow people to explore different products, and offer additional info about the company and its value. From here, visitors can go anywhere — read some, apply for jobs, press releases, post on community boards, review terms of service, etc. but they don't necessarily make a purchase. And that's the point.

These landing pages serve a very different purpose. Paired with super slick ads that promote a single offer to convert visitors into customers. It does a much better job of converting the traffic that the brand already gets. That's the power of a landing page

Landing Page Types

Landing Page Click Through

This type of landing page has explanatory information about product details or a more specific offer to users and customers. For example, a page that contains specific information about services or product knowledge and is equipped with a call-to-action (CTA) button that is directly connected to the registration page or subsequent transaction.

Landing Pages Lead Generation
This type of landing page is almost the same as the Click Through type, the difference is that this landing page is made shorter, more interesting, and clearer. And focus on user conversion or specifically designed to collect leads directly. For example, discount promos, signing up for news letters with prizes, and special coupons. They sometimes offer something free, like an ebook or webinars, in exchange for contact info.

This landing page uses a form as a call to action. This form almost always collects lead data, such as the visitor's name and email address

Landing Page Structure
Before creating a landing page, at least you need to know the structure that is in a landing page. This structure needs to be considered so that the resulting conversion can be high and good as expected. You may be able to create a landing page with a nice and attractive appearance. However, if it is created without paying attention to the existing structure, it is unlikely that your landing page will be successful and generate conversions as expected

A landing page is not just a collection of text and images arranged in such a way. But a landing page is a page that will determine the future of your business. Because by creating a landing page there is one goal, which is to generate conversions. Whether it's an email subscription or a purchase

So, to generate high conversions through landing pages, you must understand and understand 9 landing page structures, which include:

  • Headlines
  • Pictures/ Videos
  • Benefit
  • Call to Action
  • Page Fold/ Page Fold/ Monitor Screen Boundary
  • Navigation Links
  • description
  • Testimonials
  • Trust Elements

Thus a brief explanation of the landing page. For a detailed explanation, I will continue in the next article. May be useful


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